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About Abraham

Strategy, fatherhood, and craftsmanship—brought together for enduring impact. I help fathers, young founders, and enterprise leaders build durable brands and products with clear thinking, principled execution, and a long view.

  • Launched InnovateHub

    Innovation studio for prototypes, research, and venture experiments.

  • Launched Endureluxe

    Premium fitness equipment and curated community—engineered to last, designed to build.

  • Founded Abraham of London

    A practice for principled strategy, writing, and stewardship.

  • Launched Alomarada

    Advisory for investors & entrepreneurs developing African markets.

Abraham of London portrait

Our Letter of Practice

I work quietly; deliver visibly. My concern is usefulness over noise— the kind of work that stands without explanation. Counsel is discreet, cadence disciplined, outcomes durable.

For fathers:

  • Build the house first—schedule, Scripture, and standards.
  • Choose presence over performance; private order before public output.
  • Lead with truth and kindness; own errors without ceremony.

For young founders:

  • Ship less, better. Protect constraints; they preserve quality.
  • Measure twice. Cut once. Record progress; do not perform it.
  • Cash discipline over clout; stewardship over spectacle.

For enterprise leaders:

  • Clarify mandate, remove friction, guard the standard.
  • Keep counsel private; let public work speak.
  • Scale only what proves worthy; heritage over headlines.

If our standards align, we can begin.