Abraham of London · Ventures

Ventures that move in the same direction.

The writing, fatherhood work, and strategy conversations live at the centre. These ventures carry that same spine into boardrooms, gyms, communities, and build rooms across markets.

From the house of Abraham of London
Strategy · Product · Ecosystems
Built for kings, builders & boards
Abraham of London · House ViewAligned ventures
Core narrative
Abraham of London
Advisory & systems
Alomarada
Fitness & performance culture
Endureluxe
Innovation engine
InnovateHub
One standard. Different expressions. The details shift from venture to venture; the underlying convictions do not.

Venture portfolio

Each venture has a distinct personality, but they share the same backbone: clear thinking, hard work, and an unapologetic respect for legacy.

CURRENT LINES · STRATEGY · FITNESS · INNOVATION

Active

Alomarada Ltd

Strategic advisory · Market systems · Deal architecture

Board-level advisory, operating systems, and market-entry strategy for founders, boards, and institutions who take Africa seriously.

External · alomarada.com/Visit Alomarada.com
Active

Endureluxe

Fitness community · Performance gear · Everyday durability

Community-driven fitness and performance gear for people who train, build, and endure - designed to survive real life, not just product shoots.

External · alomarada.com/endureluxeExplore Endureluxe
In development

InnovateHub

Innovation engine · Capability building · Venture design

Strategy, playbooks, and hands-on support to help founders test ideas, ship durable products, and build operating rhythms that actually hold.

External · innovatehub.abrahamoflondon.orgVisit InnovateHub

How we choose what deserves a logo

Not every good idea becomes a venture. There is a quiet filter in the background that every initiative has to pass before it earns the Abraham of London mark.

Clear assignment

The work must serve a real person with a real problem, not just a vanity metric or a trend. If it doesn't serve, it doesn't ship.

Substance over spin

The numbers matter, but not on their own. The venture has to make sense when an investor, a father, and a pastor all ask hard questions.

Built with people in mind

Community, brotherhood, and accountability sit in the design, not as decoration. We don't build things that require men to lose themselves to succeed.

If you're exploring aligned capital, strategic partnership, or ecosystem collaboration around these ventures, start a strategic conversation. Straight talk, clear terms, and no smoke.